TIA and government agencies have agreed on five joint priority areas for immediate action to ensure a sustainable tourism future for New Zealand.
The key areas identified are:
- Sustainable growth
- Improved data and insight
- Building the tourism workforce
- Destination management and planning
- Carbon and climate change.
The announcement was made in Wellington at the 2019 Tourism Summit Aotearoa by TIA Chief Executive Chris Roberts, and Iain Cossar, Tourism General Manager at the Ministry of Business, Innovation and Employment.
The identification of these joint priorities followed the release earlier in 2019 of two separate, but closely aligned, strategic frameworks by TIA and the Government:
- Tourism 2025 & Beyond – a Sustainable Growth Framework Kaupapa Whakapakari Tāpoi
- The New Zealand-Aotearoa Government Tourism Strategy
The purpose of both documents is to ensure the many benefits of tourism in New Zealand are realised, while managing the impacts. TIA and MBIE worked together to ensure close alignment of the two frameworks, and will continue to collaborate on actions that prioritise the newly-identified focus areas.
“Like the industry, the Government wants tourism growth to be productive, sustainable and inclusive. We can only achieve that by steering the waka in the same direction,” Chris says.
One document activates Government and the other activates industry - bring these together and we can jointly advance the tourism industry for the benefit of New Zealanders.
With these joint priorities identified, and with some important work already underway, we can achieve our vision of enriching New Zealand-Aotearoa through sustainable tourism growth.