‘Mood of the Nation’ research commissioned by TIA and Tourism New Zealand measured New Zealanders’ perceptions of tourism. The survey is conducted twice a year, with over 1000 New Zealanders interviewed across the two surveys.
Mood of the Nation - March 2020 research
This research was carried our prior to the COVID-19 crisis. The vast majority of New Zealanders continued to agree that international tourism was good for New Zealand
Mood of the Nation - November 2019 research
93% of New Zealanders agree that international tourism is good for New Zealand, according to the latest Mood of the Nation research released January 2019.
Download the research and read our media release.
Mood of the Nation - March 2019 research
New Zealanders’ attitudes towards tourism depend enormously on where they live, according to the latest Mood of the Nation research released March 2019.
Download the research and take a look at the infographic.
Mood of the Nation - December 2018 research
Around 95% of New Zealanders agree international tourism is good for New Zealand, according to the latest Mood of the Nation research released 17 December 2018 – up three points on last year’s results.
Mood of the Nation - March 2018 research
Following a record summer for international visitor arrivals, the majority of New Zealanders remain positive about the impact of tourism and overall sentiment has slightly improved.
Take a look at our infographic or download the research.
Mood of the Nation - November 2017 research
New Zealanders agree that international tourism is good for the country and are evenly split on whether New Zealand is attracting too few or too many international visitors.
Mood of the Nation - March 2017 research
The public is right behind the tourism industry with almost all New Zealanders agreeing that international tourism is good for the country.
Mood of the Nation - November 2016 research
More than a quarter of New Zealanders believe we receive too few visitors. However, almost one in five Kiwis are worried we may be attracting too many, the latest Mood of the Nation research has found.
Mood of the Nation - April 2016 research
New Zealanders remain positive about the level of international tourists visiting New Zealand, however our record summer of growth has highlighted key pressure points to be addressed.
Mood of the Nation - December 2015
Many Kiwis are agreeable to seeing an increase in visitor numbers, driven by strong awareness of the benefits this would provide to the economy and employment opportunities.
