Use DGiT to boost domestic tourism

If you have some downtime at the moment, this could be a great chance to start thinking about a domestic visitor campaign to launch when lockdown ends.

To help you plan your campaign, check out DGiT—an innovative online tool to help you boost the value you get from domestic tourism.

Spearheaded by TIA and designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.


DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation.

It can also suggest the best way to market to your target audience.

DGiT helps businesses capitalise on the opportunity to encourage New Zealanders to visit more regions in their own country.

The DGiT website has tips to help you get the most out of DGiT, including a short video and frequently asked Q&As

DGiT was the first major initiative to come out of the Activating Domestic Tourism project.