Insight

Accommodation providers win with new data

New Zealand’s hotels, motels, backpackers and holiday parks will benefit from a new Accommodation Data Programme, announced Richard Davies, Acting General Manager, MBIE Tourism.

ADP is the successor to Stats NZ’s Accommodation Survey that was discontinued late last year. Fresh Info has been appointed the data provider. The company has a long association of providing data to the tourism industry. 

“The New Zealand Aotearoa Government Tourism strategy is clear about the importance of developing data products that meet the information needs of industry and government,” says Richard.

“Data is a priority for the tourism industry, and we are making sure the industry receives data that is fit-for-purpose.

MBIE led a comprehensive procurement process last year and invited the sector to contribute to the requirements of the programme.  Industry members Tourism Industry Aotearoa and Wellington NZ were also on the evaluation panel.”

The ADP will aim to provide, at a minimum, guest nights, occupancy rates and establishments, broken down by geography. This data should be useful for decision-making and planning for operators in the tourism sector.

Hotels, motels, backpackers and holiday parks will be included in the ADP, and the addition of bed & breakfasts and self-contained accommodation is being explored. 

Fresh Info will develop new online reporting tools to provide accommodation businesses and industry representatives with information they can use to monitor and benchmark performance. 

Results will be reported monthly in a timely and easily accessible manner. The first data release is expected in the second half of 2020.

“The ADP will rely on support from the major tourism associations and accommodation groups, with a focus on meeting the specific needs of each accommodation type, so I encourage operators to participate as this data will directly benefit their businesses,” Richard Davies said.

MBIE collects, analyses and publishes New Zealand tourism data, along with a range of useful tools and publications. Visit the Ministry of Business, Innovation and Employment website for more information.