Sally Attfield

Sally Attfield compressed

Hotel Sector Manager

DDI: 04 499 0104

Mobile: 021 993 656



Having worked in the logistics industry in both NZ and offshore in senior roles for 20 years, Sally was tempted back to New Zealand to work on Rugby World Cup 2011. Joining TIA in March 2014 provided Sally with the opportunity to develop the hotel relationships she made during the RWC and to advocate on their behalf. Sally spends lots of time travelling the country meeting with hotel sector members, updating them on TIA initiatives and finding out what TIA can do to support them.

In 2020, Sally was elected President of Skål New Zealand. Skål is a global organisation of travel and tourism professionals.

Outside the office, Sally enjoys cooking, travelling, photography, catching up with friends and family, as well as supporting her beloved Wellington rugby team as both a spectator and at committee level.