Peter Crawford, owner of New Plymouth’s Fitzroy Beach Holiday Park, says winning the 2018 Holiday Parks ePay Emerging Star Award is “another positive outcome for us as a family business and as a community”.
The Crawford family have been running the Fitzroy Beach Holiday Park since 2013, putting Peter’s academic background in enterprise development and marketing to use in a practical setting. Along with the experience he gained running a few part-time tourism businesses, Peter and his family have transformed the Fitzroy Beach Park into an industry front-runner.
Last year, they received the ServiceIQ Visitor Experience Award, after assisting four staff through the New Zealand Certificate in Tourism Visitor Experience. Peter also recently introduced a new international payments currency system which is already adding revenue, and is currently implementing a pricing model designed from insights of hotel software.
Peter says the Award recognises the immense input his wife Anna, and parents John and Jan, put in to make Fitzroy Beach Park a welcoming place for visitors to stay and enjoy the region.
“We definitely put a lot of effort into the concept of authentic visitor experience, and continuing to promoting New Plymouth as a destination with something for everyone to enjoy, so it’s cool to be acknowledged.”
The Holiday Parks ePay Emerging Star Award recognises a holiday park professional under the age of 35, who could be in an ownership, management, office, or park operation role.
Fergus Brown, Chief Executive of Holiday Parks New Zealand, calls Peter a very worthy recipient of this award.
"He has demonstrated a highly professional business approach to the operation and marketing of Fitzroy Beach Holiday Park and other parts of their business.
“We are increasingly seeing young business people buying into the holiday park sector and like Peter, they bring a new dynamic business approach."
Peter was elected to the Holiday Parks New Zealand board in 2017, and regularly meets with local body councillors and members to help others in the sector.
He has overseen a number of community initiatives and environmental management programmes, which have led to the holiday park being granted significant funding to extend its pest eradication programme into the community.
“We’re well supported by the local community,” Peter says.
“We try to give back where we can, and we’ve made great friends working collaboratively to improve both the tourism sector and the community benefits.”
New Plymouth District Mayor Neil Holdom congratulated Peter on winning the national accolade, noting his important role in attracting visitors to experience the lifestyle capital of New Plymouth.
“Holiday Parks are an important economic contributor, especially in small communities. Peter deserves this award for the way he is proactively working with the community, including his efforts to get rid of pests as we strive for Zero Waste 2040 and Predator Free 2050.”
The 2018 Emerging Star Award grants the winner entry to the Holiday Parks New Zealand Conference and Trade Exhibition in Hamilton, three nights’ accommodation and air travel, and a Prezzy card provided by ePay.
Peter speaks very highly of the Conference and Trade Exhibition, and says he intends to gift on the Conference entry.
“We want to allow Holiday Parks New Zealand to identify and encourage another passionate person to attend, especially if they may not otherwise have been able to get there. We’re going anyway, and the Exhibition is always full of guest speakers and industry insights that people would not otherwise get exposure to. Not to mention, we have always made friends during the social parts of the exhibition, and that’s an awesome opportunity.”
The Prezzy card however, will likely go towards a quick family trip away, he says.
“Just before our big and super exciting summer session begins.”