Ensuring tourism businesses attract and retain staff with the right skills and attitude is a top industry priority.
Perceptions research with ATEED
In 2018, TIA partnered with Auckland Tourism, Events & Economic Development to undertake perceptions research to better understand what young Kiwis think about working in tourism and who influences their thinking.
This research offers new insights for industry employers and educators so they can attract more young people and effectively retain and develop them into sustainable career pathways.
People & Skills Forum - tourism careers business case
In 2018, the People & Skills Forum, led by TIA, commissioned Angus & Associates to develop a business case for a three-year package of initiatives designed to attract New Zealanders to careers in the tourism industry.
The initiatives will align with and support a range of other government and industry activities, including the Tourism 2025 industry growth framework People & Skills Report; the Government's draft tourism strategy and the proposed changes to the employer-assisted temporary work visa system and regional workforce planning.
The business case has been informed by analysis of tourism workforce requirements, extensive consultation with industry and the joint TIA/ATEED Youth perceptions research.
The business case is currently out for stakeholder consultation.
Hotel Industry Awards winners video series
In 2019, TIA commissioned a series of videos interviewing the 2018 Hotel Industry Awards winners, to better promote the fantastic and varied careers people can enjoy in the tourism industry. Each winner is interviewed in their work environment with their staff, showcasing their role and what they've learned on the job.
The video series can be viewed here as a Youtube playlist, and each individual winner's video is linked below.