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New Zealand Tourism Strategy 2015The New Zealand Tourism Strategy 2015 (NZTS 2015) sets out a clear pathway to make sure that New Zealand gets the best possible value from tourism through to 2015. It updates the New Zealand Tourism Strategy 2010 (released in 2001) and responds to changes in the global and local tourism marketplace. VisionThe vision of NZTS 2015 is:
ValuesNZTS 2015 is underpinned by two key values, kaitiakitanga (guardianship) and manaakitanga (hospitality). These values provide the foundation for a sustainable approach to the development of our tourism industry. OutcomesTo guide the tourism industry towards its vision, NZTS 2015 has four outcomes: 1. New Zealand delivers a world-class visitor experience 2. New Zealand’s tourism sector is prosperous and attracts ongoing investment 3. The tourism sector takes a leading role in protecting and enhancing the environment 4. The tourism sector and communities work together for mutual benefit TIA’s roleTIA, representing the private sector, partnered with the Ministry of Tourism and Tourism New Zealand to develop NZTS 2015. The document was informed by extensive consultation with industry groups, local government, central government and interest groups. TIA will lead implementation of NZTS 2015 for the industry, in conjunction with Members and sector trade associations. For more information visit the NZTS 2015 website www.nztourismstrategy.com or e-mail info@nztourismstrategy.com Related links |