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contributing to growing market and revenue share through cost-effective marketing initiatives
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working to reduce business and industry compliance costs |
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increasing commitment to research and development |
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enhancing environmental sustainability |
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attracting high calibre people to the industry and focusing on training and development |
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encouraging the development of a regulatory and economic environment that continues to attract public and private sector investment |
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encouraging the development of New Zealand heritage and culture |
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investigating trends in new media/information technologies |
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ensuring industry strategies and structures are aligned to achieve industry-wide goals |
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improving the standards of visitor products and services |
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developing alliances and partnerships within New Zealand and internationally |
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building and maintaining the standing of tourism with key stakeholder groups e.g. Central and Local Government |
